More Americans consider purchasing Coca-Cola (35%) than any other soft drink or beverage, according to a new YouGov report. 

Based on surveys from more than 24,000 Americans, YouGov’s US soft drink rankings 2025 highlights the most considered brands across still & sparkling water, energy & hydration brands, and carbonated soft drinks.  
 
Coca-Cola beats longtime competitor Pepsi (27%) in the carbonated soft drink category, but also tops the category leaders for still & sparkling water (Aquafina) and energy & hydration (Gatorade). 
 
“From storied icons like Coca-Cola who bubble to the top, to rising stars like Celsius and PRIME, there are mainstays and newcomers dominating refrigerators and coolers nationwide,” said Kenton Barello, VP at YouGov America. “In a category defined by loyalty, lifestyle, and rapid innovation, knowing which soft drink brands consumers are actively considering is more important than ever.” 

The report also identifies leaders for each category across generation and category. 

52% of Americans drink bottled water weekly, and 15% drink sparkling water weekly. The report finds that among still & sparkling water brands: 

• Aquafina (21%), Smartwater (19%), and VitaminWater (16%) are most considered with the US general population 
• Smartwater is the most considered water brand by women (21%), whereas men (16%) rank them second 
• 31% of Gen Z Americans consider drinking Aquafina, the highest of any generation for any water brand 
• Millennials are 27% more likely than other generations to consider drinking LaCroix 
• Pure Life (+1.0), Aquafina (+0.9), and Vita Coco (+0.9) grew most in consideration since 2024 

36% of Americans drink regular carbonated drinks weekly, and 28% drink diet carbonated drinks weekly. The report finds that among carbonated soft drink brands: 

• Coca-Cola (35%), Pepsi (27%), and Sprite (25%) are most considered with the US general population. 
• Coca-Cola's dominance is driven by high consideration among men (40%) and Gen Z (51%), though the soda also ranks first with women (31%), Millennials (45%), Gen X (34%), and Baby Boomers+ (25%) 
• Coca-Cola also improved the most year-over-year, increasing purchase consideration by 2.7 percentage-points since 2024. Pepsi followed closely behind, improving 2.3 percentage-points. 
• Pepsi ranks second with men (30%), whereas Sprite ranks second with women (25%) 
• Canada Dry ranks second with Baby Boomers+ (23%), but lower with Gen Z (#9), Millennials (#8), and Gen X (#5) 

The report finds that among energy & hydration brands: 

• Gatorade (31%), Powerade (18%), and Red Bull (13%) are most considered with the US general population. 
• Gatorade leads with all generations, but Red Bull supplants Powerade as #2 among both Gen Z and Millennials. 
• Red Bull is much more considered among US men than women (19% vs 9%), a trend mirrored by Monster (16% vs 9%) 
• Red Bull (+3.2), Celsius (+1.4), and Liquid IV. (+1.4) improved most year-over-year with the US general population. 

In total, the report mentions 45+ soft drinks and beverages that are leading their categories. 

YouGov’s US soft drink brand rankings 2025 is powered by YouGov BrandIndex, which tracks nearly 2,000 brands daily across 16 key metrics. The rankings looked at Purchase Consideration from May 1, 2024 through April 30, 2025, comparing scores with the previous year to identify the biggest improvers. Attitudinal data is drawn from YouGov Profiles, an always-on audience intelligence tool.  
 
For more details on the study’s methodology, please see the full report, available here.