Deep Dive

Industry insights from our journalists

  • Alix Earle poses for a Poppi Instagram post
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    Retrieved from Instagram on July 10, 2024
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    How influencers are changing the way food and beverage companies harness social media

    The days of relying on expos and conventions are long gone. Companies are now embracing Instagram and TikTok and working with influencers to stay relevant.

    Elizabeth Flood • July 11, 2024
  • A package of Jolly Rancher gummies.
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    Courtesy of Hershey
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    Confection giants find gummy sales anything but soft

    The squishy treats provide Hershey, Ferrara and Mars Wrigley with opportunities to boost sales of well-known brands while offering them a nearly unlimited canvas for innovation. 

    Christopher Doering • July 9, 2024
  • torani dragonfruit
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    Courtesy of Torani
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    How Torani identifies the next ‘it’ flavors as homemade beverages diversify

    The flavoring and syrup maker is expanding its innovation pipeline to capitalize on Gen Z trends and eccentric concoctions from coffee to energy drinks.

    Chris Casey • June 24, 2024
  • Air fryer wings sold by Perdue Farms
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    Christopher Doering/Food Dive
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    Surging air fryer popularity leads Nestlé, other CPG giants to rethink food

    Once a novelty, the gadget’s presence in nearly two-thirds of U.S. homes has forced manufacturers to play catch-up and flood the market with compatible products.

    Christopher Doering • May 7, 2024
  • Package of plant-based ground beef are seen in a grocery aisle
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    Scott Olson via Getty Images
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    Is plant-based meat more sustainable? Experts question the data

    Researchers have struggled to replicate life-cycle assessments commissioned from companies like Beyond Meat and Impossible Foods, and are calling for more transparency.

    Nithin Coca • April 24, 2024
  • wanabana
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    Retrieved from Food and Drug Administration on February 23, 2024
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    How the FDA traced the WanaBana lead outbreak to a single food processor

    The investigation into the applesauce pouch maker highlights efforts to tighten lead regulation in food production.

    Joelle Anselmo • Feb. 26, 2024
  • A Keurig brewing machine from Keurig Dr Pepper.
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    Permission granted by Keurig Dr Pepper
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    Inside Keurig’s evolution from single-serve novelty to coffee powerhouse

    The platform is aiming to more than double its nearly 40 million household user base by adding features and increasing the system’s versatility.

    Christopher Doering • Feb. 12, 2024
  • Sliders featuring Beyond Chicken in various preparations with a flag of the company logo in a bun sit on a counter.
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    Courtesy of Beyond Meat
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    Plant-based meat needs to beef up its messaging in 2024

    Between slumping sales and shifting consumer mindsets, 2023 proved difficult for the sector. Here’s what analysts and experts say the category can do to recalibrate.

    Elizabeth Flood • Jan. 30, 2024
  • cocktails
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    Getty via Getty Images
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    Booze or bust: How 2024 will reshape alcohol

    As tastes evolve and people imbibe less, producers are revamping their portfolios with strategic investments in new categories and nonalcoholic offerings.

    Chris Casey • Jan. 25, 2024
  • Cartons of Vita Coco products.
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    Courtesy of Vita Coco
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    Two decades after its founding, Vita Coco is still fighting to silence skeptics

    After weathering a demand downturn in coconut water and competition from Coca-Cola and PepsiCo, co-founder Mike Kirban said the brand can still avoid the same fate that doomed other once-trendy drinks.

    Christopher Doering • Jan. 22, 2024
  • Bottles of the new Coffee mate Iced Coffee made by Nestle.
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    Courtesy of Nestle
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    The key for growth in 2024 is innovation. Will more CPG companies embrace it?

    Analysts said new products are more important than ever as consumers curtail their spending, seek items loaded with attributes important to them and navigate through a plethora of choices.

    Christopher Doering • Jan. 16, 2024
  • Bagged cereal at a Post Holdings plant comes down the line.
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    Retrieved from Post Holdings.
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    Inside Post Holdings’ transformation from cereal slinger to a diversified CPG giant

    The company's unconventional approach has created a nearly $6 billion operation that has a competitive presence in peanut butter, eggs and pet food.

    Christopher Doering and Jasmine Ye Han • Oct. 23, 2023
  • Post Holdings CEO Rob Vitale poses for a portrait in his office.
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    Michael B. Thomas for Industry Dive

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    The quiet dealmaker: How Post Holdings’ CEO went from selling men’s clothing to closing billion-dollar deals

    Rob Vitale’s penchant for M&A and reputation as a strategic thinker has proven to be a shrewd fit for a 128-year-old business once looking to define its future. Nearly a decade in, he’s not done yet.

    Christopher Doering and Shaun Lucas • Oct. 23, 2023
  • general mills regenerative agriculture
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    Permission granted by Cameron Hodgins
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    Why General Mills is embarking on a farmer-driven regenerative agriculture strategy

    The CPG giant said its projects are less about setting stringent rules and more about listening to the producers who are familiar with their land.

    Chris Casey • April 21, 2023
  • A logo of Bazooka gum is overlaid on a comic strip.
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    Photo illustration: Bazooka Candy Brands; Industry Dive

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    How Bazooka Gum uses nostalgia to drive sweet success

    More than 75 years after the iconic pink bubble gum first launched, it’s still popular for the flavor, texture and comics that made it famous — and that isn't likely to change.

    Megan Poinski • April 19, 2023
  • Hain Celestial
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    Permission granted by Hain Celestial
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    The ambitious plan by Hain Celestial’s new CEO to restore growth and evolve the better-for-you food giant

    In her first interview since taking over in January, Wendy Davidson said her strategy at the Greek Gods yogurt and Terra chips maker prioritizes increasing innovation, boosting brand awareness and expanding distribution.

    Christopher Doering • April 11, 2023
  • eggs cage chickens
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    David Silverman via Getty Images
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    Why cage-free eggs could be on shaky ground

    Industry leaders are still on a path to wider adoption of cage-free systems, but consumer expectations, bird flu and an upcoming Supreme Court decision could impact whether they continue to invest in the practice.

    Chris Casey • Feb. 28, 2023
  • A person holds a tray of small orange dishes featuring skewers of cultivated meat lying across the top.
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    Courtesy of Eat Just
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    Will 2023 be the year food plays a role in sustainability policy?

    Policymakers are starting to connect the dots between the sector — which represents roughly a third of all emissions — and climate change. But traditional ideas about food are hard to change.

    Megan Poinski • Jan. 31, 2023
  • pepsico regenerative agriculture emissions
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    Courtesy of PepsiCo
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    Food companies say they can reduce their emissions this year. Experts are skeptical.

    Academics and environmental groups say CPGs’ reliance on regenerative agriculture and carbon credits may not be enough to realistically hit their time-based goals.

    Chris Casey • Jan. 30, 2023
  • Vita Coco
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    Permission granted by Vita Coco
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    Here’s how CPGs are bracing for more volatility in 2023

    After a year of inflation, war and supply chain disruptions, companies are taking steps to prepare their operations to weather a period of prolonged uncertainty.

    Christopher Doering • Jan. 17, 2023
  • Toblerone, mondelez, chocolate, candy
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    Permission granted by Mondelez International
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    Mondelēz launches new strategies to refresh iconic Toblerone and Milka brands

    The snacking giant made changes to the packaging of both century-old chocolate offerings, and in the case of Milka, altered its shape and flavor, to keep the products relevant.

    Christopher Doering • Jan. 11, 2023
  • A person carrying a tote bag looks at items on a grocery store shelf
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    Brandon Bell via Getty Images
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    7 trends shaping food and beverage in 2023

    The year begins with a new focus on giving consumers what they want, from RTD cocktails to tech-enabled products to sustainability to better labeling.

    Christopher Doering, Chris Casey and Megan Poinski • Jan. 10, 2023
  • A Beyond Meat double cheeseburger with a toothpick flag of the company's logo sits on a counter.
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    Courtesy of Beyond Meat
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    How can plant-based meat get back to growth?

    As business indicators have worsened, Beyond Meat and other companies in the space have tried new strategies — but analysts say they may have forgotten consumers along the way.

    Megan Poinski • Nov. 17, 2022
  • A hand wearing a safety glove gives a paper-wrapped ice cream sandwich with round cookies and pink ice cream to another hand.
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    Alex Wong via Getty Images
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    From science to CPG: New ventures create opportunities for startups

    While many larger players in the food tech space had to build their own facilities and processes from scratch, entities are planning to give those starting out now a smoother beginning.

    Megan Poinski • Nov. 11, 2022
  • Three slices of Air Chicken are on a glass plate, garnished with a small radish and purple flower. The background is a blue sky with a few clouds.
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    Courtesy of Air Protein
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    From science to CPG: Finding the right team to go beyond the lab

    While scientific processes and developments are core to what food tech companies do, they need employees who can turn the science into a successful business.

    Megan Poinski • Nov. 10, 2022