NorthLight Analytic Partners (NLA) and Big Chalk have launched a comprehensive suite of actionable pricing analytic sales and marketing solutions.
The CPG and Retail marketplace is more dynamic than ever before, requiring executives to quickly respond to changing market conditions, rising costs, or competitive threats. To be successful, companies need quick, actionable pricing context across sales and marketing levers for both the traditional and e-commerce channels. Over the past 4 months, Northlight and Big Chalk have been working with clients in a closed beta and are now making these transformational capabilities available to all.
NorthLight’s Gazelle is a game changing AI-powered SaaS platform that provides highly sophisticated pricing and promotion analytics in minutes, offering clients an opportunity to use the latest data and analytic model results to respond dynamically to marketplace changes.
In addition to speed to insight, the platform is easy to use. Clients subscribing to Gazelle could update models on the fly whenever market conditions require on their own, without the need to hire or pay for external vendors. It is scalable and designed to meet the unique and custom needs for all branded manufacturers and retailers, providing not just analytics but insights so executives can act in real time and dynamically.
“We are excited to partner with this innovative startup that is changing how organizations use pricing analytics” said Sean Ogar, founder and CEO of Big Chalk. “This partnership provides exciting new avenues to drive growth and broader impact with our clients and has been thoroughly validated through our closed beta with luminary clients.”
“For the first time, clients can get pricing analytics in a matter of minutes, enabling them to make smarter price-promo decisions for themselves, their retail partners and the end consumer,” said Sharat Mathur, NLA’s founder and CEO. “Big Chalk’s CPG expertise in marketing optimization and analytic consulting, combined with NLA’s technology, will provide a powerful mutual offering to our clients. It empowers them to bring in-house this critical analytic capability, no longer needing to wait weeks or months to get critical pricing insights from third-party vendors.”
For additional information please contact Sean Ogar ([email protected]), Rick Miller ([email protected]) or Sharat Mathur ([email protected])
NorthLight Analytic Partners Inc
NorthLight Analytic Partners is a Chicago-based technology start-up focused on helping companies drive growth and profitability in a fast-changing, data-rich environment. It has built an industry-defining new AI-based SaaS analytic platform that provides rapid custom insights through advanced technology and predictive analytics. Initially focused on pricing, the solution provides detailed insights in a few minutes as opposed to weeks that current providers take. This enables our clients to drive better and quicker pricing and promotion decisions that could have a major impact on their performance. Clients using NorthLight Analytic Partners solutions have a 10X return on their investment. For more information, visit www.northlightanalytics.com.
Big Chalk
Big Chalk is a Chicago-based Marketing Analytics and Consulting outsourcing company dedicated to serving CPG, Retail, and other consumer-facing brands. Our secret sauce, which has led to a 99% client repeat purchase rate, is the quality of our consulting team, coupled with a laser-like focus on delivering actionable client value. Customer centricity, flexibility, agility, and “So What, Now What” are part of our core DNA. For more information, visit www.bigchalk.co.