Oaxaca, Mexico – December 10, 2024 – ¡Ya Oaxaca!, the family-owned brand known for its handcrafted moles, adobos, and salsas, is proud to announce its $100,000 win as part of the prestigious PepsiCo Greenhouse Accelerator. This milestone underscores the company’s strong dedication to sharing the rich culinary heritage of Oaxaca with a global audience. 

Created by celebrated Oaxacan-based executive chef Susana Trilling, who brings 35 years of experience and is renowned for her globally top-ranked Seasons of My Heart Cooking School, ¡Ya Oaxaca! is a true family endeavor. The team includes her sons: Kaelin Ulrich Trilling (Chief Creative Officer and Culinary Design Head, formerly Chef de Cuisine at Thomas Keller’s La Calenda) and Jesse Ulrich Trilling (Operations Director, and Head of Tomatoes La Era), and Azul Couzens (CEO, formerly Global CMO & North American President at Helinox). ¡Ya Oaxaca! has earned recognition for its commitment to quality, innovation, and sustainability, including winning the PepsiCo Greenhouse Accelerator program, the Nexty Award, and the Naturally Network Pitch Slam. The brand has rapidly gained national recognition for its award-winning products, including Mole Negro, Salsa Chile Pasilla Oaxaqueño, and Escabeche.

“This win is a testament to our mission and the incredible work our team has put into building a brand that brings the flavors of Oaxaca to tables across the country,” said Azul Couzens, CEO of ¡Ya Oaxaca! “We’ve been all-in on this journey from the start—whether through our cooking school or our growing line of heat-and-serve products—and this recognition from PepsiCo validates our vision.”

The grant, along with PepsiCo’s resources and mentorship, will help ¡Ya Oaxaca! scale its operations, expand its product line, and bring even more Oaxacan flavors to customers nationwide.