This Thanksgiving, creative marketing agency Kiosk is proud to launch a new campaign, “By Food Allergy Moms, for Food Allergy Moms,” in collaboration with Latitude Food Allergy Care. Built around the inspiring journey of founder Kim Yates and her daughter Tessa, the campaign speaks directly to the community of moms navigating food allergies. Kiosk’s creative team, deeply moved by Kim's story, crafted this campaign to resonate with the countless moms who, like Kim, discover their children’s food allergies early and need a comprehensive, positive solution—not just fear and avoidance.
The Thanksgiving holiday often brings anxiety for food-allergy families who manage careful food planning amidst celebrations. This campaign seeks to foster inclusion and joy in the places where moms are thinking about their kids and food the most, the grocery store. Latitude and Kiosk emphasize that moms can shift their focus from food restrictions making it possible to create a memorable and joyful holiday without constant worry.
Kim's Story: As highlighted on Latitude’s “Holiday Fun for Food Allergy Families” and “Tessa Grosso” stories, Kim’s journey is one of empowerment. After discovering her daughter’s severe allergies, she committed to finding solutions that go beyond survival. Kim’s experience inspired Latitude's comprehensive care model, which offers testing and treatment, including oral immunotherapy (OIT). This Thanksgiving, Latitude extends the spirit of Kim’s mission to empower families to fully engage in holiday joy.
This campaign honors food-allergy moms who seek support, connection, and the courage to rewrite food and holiday traditions. Latitude's practical tips guide families toward safe, meaningful celebrations that center around crafts, games, and cherished family time, fostering gratitude without compromising safety.
Kiosk is a creative marketing agency that puts people -- teams, clients, audiences -- at the heart of everything it does. Established in Liverpool in 2004 and expanding to the US in 2011, the agency stands out for its winning mix of strategic thinking, creativity, media-buying power, technical know-how, and an ability to bring a genuine human connection to its work. Founders Munir Haddad and Claire Garvie's team of 49 spans four countries and six time zones, bringing diverse expertise to every project. This thoughtful, people-centric approach extends to every service they offer, from media and digital marketing to creative strategy and branding.
Based in the San Francisco Bay Area, in the city of Novato, Kiosk is best known for its work in high-value, long-lead-cycle markets, like education, retirement communities, B2B tech, and financial services—exemplified by clients like the University of Virginia, Bank of Marin, SMU Cox School of Business, Paylocity, and Watermark Retirement Communities.
