Opinion: Page 10
The latest opinion pieces by industry thought leaders
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Moving 'beyond meat': Algae is at the center of nutritional innovation
The race is on to find sustainable and tasty replacements for animal proteins — and Algarithm Founder and CEO Dale Kelly writes that the best option might quite literally be green.
Dale Kelly • Aug. 10, 2017 -
The 3 Cs of sustainable packaging: Compliance, commitment and collaboration
With a third of consumers choosing brands based on social and environmental goals, top CPG companies are rethinking their sustainability efforts. Pierre-François Thaler, co-founder and CEO of EcoVadis, shows how to move in that direction.
Pierre-François Thaler • Aug. 8, 2017 -
The politics of food: Are regulation, transparency and consumer trust on a collision course?
The food, nutrition and agricultural sectors are not immune from the Trump administration's approach to policy and regulations. Sean McBride of DSM Communications examines where they intersect — and what it means.
Sean McBride • Aug. 7, 2017 -
How the Whole Foods and Amazon deal could affect brands
The companies whose cold brews and energy bars populate the retailer's shelves could be the ones to experience the most significant upheaval. Melissa Sonntag of Repsly offers some pros and cons to the mega-deal, plus advice to CPG companies hoping to remain afloat.
Melissa Sonntag • Aug. 4, 2017 -
3 changes to expect from Amazon's purchase of Whole Foods
The e-commerce giant hasn’t been in the grocery game for long, but it should come as no surprise that it's setting the bar high for competitors. Dan Wilkinson of 1WorldSync outlines what he sees on the horizon.
Dan Wilkinson • Aug. 3, 2017 -
Partnerships with brands are key to CPG e-commerce success
Amazon's rise represents a complete overhaul in the way consumers discover and buy CPG products. SmartCommerce CEO Jennifer Silverberg offers ways to succeed in the e-marketplace.
Jennifer Silverberg • Aug. 2, 2017 -
How to ensure KPIs are working for food manufacturers
The amount of data accessible today makes it challenging to know what reflects performance. Howard Hillman, senior transformation consultant at Myrtle Consulting Group, explains how to use data and not be overwhelmed.
Howard Hillman • Aug. 1, 2017 -
How digital offers can foster loyalty and gain new customers
Cheryl Black, CEO of YOU Technology, explains how grocers can strategically build and market programs that resonate with shoppers.
Cheryl Black • July 31, 2017 -
Is Amazon-Whole Foods the killer application the grocery industry has been bracing for?
The merger between the online giant and the organic and natural foods pioneer could change how consumers shop for groceries. Anton Xavier, the co-founder of Label Insight, discusses where shoppers could benefit.
Anton Xavier • July 28, 2017 -
The real cost of convenience
The $5 billion meal delivery market is exploding with options, but profits can be elusive. Deliv CEO Daphne Carmeli breaks down costs, and solutions, to this problem.
Daphne Carmeli • July 20, 2017 -
Finding opportunity at the intersection of food production and distribution
Ensuring key parts of the supply chain are geographically convenient improves quality, and Missouri Partnership CEO Steve Johnson explains how to determine if this setup works for manufacturers.
Steve Johnson • July 17, 2017 -
How high-tech tracking systems used by airlines can cut grocery food waste
RFID tags have been used for years to track clothing inventories and luggage — and, according to Avery Dennison's Francisco Melo, have led to a 20% reduction in items stores discard.
Francisco Melo • July 14, 2017 -
Why the food and beverage industry should be eating up email marketing
While the inbox is older technology, many companies aren't taking advantage of the opportunities it provides. Response Media CEO Josh Perlstein explains how to use it better.
Josh Perlstein • July 13, 2017 -
How Chobani won the Greek yogurt war with experiential marketing
A decade ago, few people had heard of the now-popular product. Inspira Marketing Group's Ralph Failla describes how to get similar results for other items.
Ralph Failla • July 11, 2017 -
How CPG marketers eat up the consumer's attention span
The human attention span is about eight seconds, down from 12 seconds in 2000. Steve Sachs of OneSpot says personalization is the key to attracting and retaining shoppers.
Steve Sachs • July 7, 2017 -
Beyond category leaders: Food companies need to win over consumers' stomachs
The average American eats nearly a ton of food a year. Elliot Begoun of the Intertwine Group describes ways to get up-and-coming products somewhere into that individual's diet.
Elliot Begoun • July 6, 2017 -
With Whole Foods, Amazon adds some serious brick and mortar to its digital arsenal
The online giant's latest acquisition shows the Seattle company is committed to owning every access point to the consumer, including delivery and traditional retail stores.
Bahige El-Rayes • June 20, 2017 -
How grocery retailers can capitalize on convenience
The grab-and-go trend has changed the food business and created new opportunities. John Stranger of EvansHardy+Young explains what the biggest convenience trends are and how to use them.
John Stranger • June 1, 2017 -
In the battle for America's grocery market, there's one clear winner
Amazon's inroads into the grocery space may not be enough to dethrone Wal-Mart, which will benefit from its network of nearly 4,700 U.S. stores in the years ahead, writes GYK Antler's Andrew Hemingway.
Andrew Hemingway • May 18, 2017 -
3 ways to compete with Amazon's CPG subscriptions
The e-tailer giant may be leading in the space by now, but OceanX CEO Georg Richter sees opportunities for smaller companies to make inroads through the right business plan.
Georg Richter • May 15, 2017 -
How to grow a food startup by going narrow and deep
Elliot Begoun of The Intertwine Group describes how to reach the ideal consumer with a strategy that is less risky — and potentially very rewarding.
Elliot Begoun • May 3, 2017 -
Preparing the market for the Easter bunny's chocolate rush
Market volatility for cocoa and other commodities can wreak havoc on food manufacturers, but Matt Bennett from PROS writes there are things they can do to minimize the impact.
Matt Bennett • April 7, 2017 -
How to design sustainable product packaging and save money
Molly Brogie of Repsly advises how to turn environmental friendliness into an asset for consumers and manufacturers alike.
Molly Brogie • March 21, 2017 -
3 tips for using transparency to build brand loyalty
Consumers want to know everything about products they buy, and Doug Breuer of Response Media explains how companies can easily deliver that information.
Doug Breuer • March 14, 2017 -
How emerging brands can achieve their goals: Start at the end
How should a brand grow? Elliot Begoun of The Intertwine Group writes that it depends on the end goals.
Elliot Begoun • March 9, 2017