Nature’s Bakery is building a $237 million facility in Salt Lake City, Utah. The 339,000-square-foot plant will create more than 190 new jobs.
The Nature’s Bakery facility, which is scheduled to be fully operational in July 2025, will unlock the capacity to bake 968 million incremental packs annually.
- Nature's Bakery, which Mars acquired in 2020, has become the eighth best-selling and fastest-growing granola and snack bar brand in the $4 billion-plus category, according to the brand.
When Mars purchased Nature’s Bakery a few weeks after purchasing Kind, it touted the deal as a way to further grow its better-for-you snacking business. It’s proven to be a shrewd bet for a company best known for confections such as Twix, M&M’s and Milky Way. With sales for Nature’s Bakery growing, Mars is expanding its production capacity to enable it to meet demand.
“This investment marks a significant milestone in the acceleration of our brand’s growth potential as consumer and retailer demand increase,” Steve Gardiner, CEO of Nature’s Bakery, said in a statement. “This facility joins our existing bakeries to reflect our commitment to innovation, quality, and sustainability.”
Nature’s Bakery is built on the use of real ingredients that are plant-based, dairy-free, nut-free and Non-GMO Project Verified. Its products are sold at more than 100,000 stores. Mars is the latest food and beverage company to announce the construction of a new plant or expansion of an existing one. Among the other most notable are PepsiCo, Keurig Dr Pepper, Coca-Cola, Mondelēz International and Kraft Heinz.